Norwegian Cruise Line Holdings is putting more focus on what happens before you board — and how easy it is to personalize your cruise once you do. The company, which includes Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises, is upgrading its reservation system and improving its websites and apps to make booking and pre-cruise planning simpler.
For guests, that push is aimed at upgrades and tailored options offered ahead of sailing, rather than waiting until you are already onboard. Company leaders said onboard spending already helped results in the third quarter and was up compared with last year, which is why they want to grow both pre-cruise purchases and onboard revenue per guest.
One destination is central to that plan: Great Stirrup Cay. Norwegian expects the private island’s new Great Tides Water Park to be a near-term draw, and said interest and pricing for the water park have been meeting expectations. The line also plans renewed attention on The Haven, its suite enclave, in its January marketing — good news for travelers who love a more private, premium ship-within-a-ship experience.
Key takeaways
- Norwegian Cruise Line Holdings is upgrading its reservation system for easier booking and more personalized upgrade offers
- Websites and apps across Norwegian, Oceania, and Regent are being improved to turn interest into bookings
- Great Stirrup Cay’s new Great Tides Water Park is expected to be a key draw, with early interest meeting expectations
- The Haven suite enclave will get renewed emphasis in January marketing
- Booking extras and upgrades before you sail is becoming a bigger part of the Norwegian experience
Interested in a Norwegian sailing to Great Stirrup Cay or a Haven suite? Request a free quote and I will help you plan a similar trip.
Source: Cruise Industry News
